Chris little 

TED Refresh

Tooheys Extra Dry

The 90s were RAD! But over 20 years later, some things don’t seem so cool.

So for the first time ever we took a long hard look at ourselves and refreshed our taste to make our legendary brew even cleaner and crisper. But we wanted to share our story of self-discovery with our loyal drinkers. 1000s of guys who just like us, needed a refresh.

So we filmed a public service announcement reaching out to these poor souls and via the power of social media our story served as the inspiration needed to take the first step toward better taste.

Credits

Darren Spiller (CCO), Chris Little (CD), Dean Mathers (AD), Nick McHugh (CW)