Chris little
Born of
tasmanian waters
James Boag
James Boag is a brand with a unique narrative - one of the oldest breweries in the country, from one of the most remote and unspoilt islands in the world.
We identified the pure waters of Tasmania as a product proof point that no other beer could compete with. Tasmania is home to some of the purest water on the planet and our brewery sits on the banks of the River Tamar, a thriving system that has given rise to many a legend not just our beer.
So we travelled to Tasmania and brought these legends to life in a series of stunning social films and printed mediums. The world’s largest crayfish – The Dark Knight, the elusive Rainbow Trout and the oldest tree on the planet - the 10,000+ year old Huon Pine, all products of the same water that makes James Boag beer so special.
Credits
Darren Spiller (CCO), Chris Little (CD), Josie Burns (CW), Matt Ennis (AD)
Double page press layout.
Double page press layout.
Double page press layout.