Chris little 

For guys growing a mo for the first time it can be hard to keep up the motivation for the entire month. In a digital partnership with Movember our aim was to help raise money for the annual charity, showcase the awesome capability of the Chrome browser and develop a tool that would keep guys motivated for their month of mo-growing.

 

The result was Movember Games, a series of simple motion tracking games that made the user’s moustache the controller. One new game was released every week and as their mo grew so did the challenges. While the games were a lot of fun they also featured a range of online firsts including WebRTC, WebAudio API, Box 2D and 2D Canvas that were all possible because of Chrome’s integration with HTML5.

 

Results

Gameplay in 29 countries with a small domestic display buy

Included in every Australian Chrome download during November

377,641 unique visits in the weeks

328 total days of gameplay

 

Credits

Ben Welsh (ECD), Chris Little (CD Art), Hamish Stewart (CD Copy), Sam Holt (AD), Jono Flannery (CW)