Chris little 

Frontrow

Vivid Festival
Sydney Opera House
Google

Media buyers saw the Google Display Network as predictable and dull. Our challenge was to prove that it could be far more: that Google’s online advertising solutions can deliver a genuine emotional connection with a brand.

We decided to prove the potential of the GDN via a partnership with the Sydney Opera House and VIVID Live. The partnership took shape in the form of a custom built YouTube gadget that allowed audiences worldwide to watch VIVID Live events in real time plus select a different camera angle, move the camera around the stage and shoot and share their own images of the concerts as it happened. We called it FRONTROW.

Results

269,767 unique visitors – 100 times the Concert Hall capacity

916,000 live playbacks, including 573,000 globally

66,000 shots taken in the 10hrs the gadget was live

Credits

Ben Welsh (ECD), Chris Little (CD Art), Hamish Stewart (CD Copy)