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Drives you
cravey

wildbean cafe - BP

To bring to life a refreshed brand identity we developed a new creative platform across both the Australian and New Zealand markets, in a bid to re-engage Kiwis and introduce Aussies to its barista-made coffee and quality food.

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The platform is based on the curious world of hungry people stuck in cars. A world where their imagination and most importantly appetite run wild.
 
It is the first-ever through-the-line brand campaign for wildbean cafe in Australia, and ran in over 1115 media sites across AU/NZ, in 134 different specs, and 536 unique pieces of artwork.

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Credits

Toby Talbot (CCO), Kristal Knight (ECD), Chris Little (GCD), James O'Sullivan (ACD) Wayne Smith (Snr CW), Glenn Chapman (Snr AD)

Brand Radio 30secwildbean cafe
00:00 / 00:30
Pie Radio 15secwildbean cafe
00:00 / 00:15
Toastie Radio 15secwildbean cafe
00:00 / 00:15
Coffee Radio 15secwildbean cafe
00:00 / 00:15

Taking inspiration from our films the team created an AR filter for use across Instagram, Snapchat and TikTok.

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If you have Instagram, give it a go now.

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