Chris little 

When most people think of rewards programs, they think of a catalogue filled with items like blenders and bread makers. But Australians don’t need or want more stuff, they value meaningful experiences.

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So to relaunch the American Express Membership Rewards we showed just how rewarding the program could be by contrasting the two worlds. The campaign also included the first locally produced TV campaign for the Australian market.

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Credits

Chris Little (GCD), Gillian Della Pozza (Snr CW), Leisa Ilander (Snr AD)