Chris little 

Google’s Chrome browser provides a better experience of the web, but unlike Internet Explorer or Safari it doesn’t come bundled with a PC or Mac. Our challenge was to demonstrate the experience it could offer, by pushing the boundaries of what was possible in a browser.

 

Chrome’s strategy is about imagination and creativity “The web is what you make of it”. So we used one of the areas in which Chrome excels – WebGL to bring this strategy to life and with a powerful combination of the world’s best loved products: Lego and Google Maps we showed the world what could be created within Chrome in 3D.

 

Results

500,000 users in the first 48hrs spending over 4 human-years building

1 million visitors in the first three weeks

66,000 published builds in the first three weeks

All before any paid media

 

Credits

Ben Welsh (ECD), Hamish Stewart (CD Copy), Josh Rowe (CD Art), Chris Little (CD Art), Rob Concepcion (AD), Ben Yabsley (CW)